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信息时代,多媒体的发展,让大众切切实实感受到了信息爆炸的威力,现代社会生活已从信息短缺发展到信息过剩时代。快节奏、高效率的生活旋律使人们渴望更快更好地了解纷繁复杂的外部世界,希望在最短的时间内获取最丰富、最有价值的信息。同时人们也在不断追逐新知识、新时尚、新事物。在这个过程中,新闻宣传无疑起到了引导、前瞻的重要作用。如何给受众以正确的舆论导向,健康的舆论环境,良好的舆论效果,提高新闻宣传的实效性是新闻传播主体所面临的重要课题,也是各新
In the information era, the development of multimedia has enabled the public to feel the power of the explosion of information. The modern social life has gone from a shortage of information to an era of excess information. Fast-paced and efficient melody of life makes people desire to understand the complicated world faster and better, hoping to obtain the richest and most valuable information in the shortest time. At the same time, people are constantly chasing new knowledge, new fashion and new things. In this process, news propaganda undoubtedly played a guiding and forward-looking important role. How to give the audience the correct direction of public opinion, a healthy public opinion environment, a good public opinion effect and the improvement of the effectiveness of news propaganda are the important topics facing the main body of news dissemination,