银川市新华街步行一条街作为一条示范性的商业街道,其两旁商家林立,其中更是张贴着各种类型的标语,种类繁多、形式多样、数量可观。笔者采用步行记录的方式收集了全街的165条标语,对其进行了分类整理。本文旨在从分类、语用、语言特点三方面来分析、探求这些标语,并总结此类示范性商业街道的标语该如何撰写、张贴及使用。 Xinhua Street, Yinchuan City, a pedestrian street as an exemplary commercial street, lined with businesses on both sides, which is posted on various types of slogans, a wide range of forms, a considerable number. I used the method of walking records collected 165 slogans throughout the street, its classification. The purpose of this article is to analyze and explore these slogans in terms of classification, pragmatics and linguistic features and to summarize how slogans such as these exemplary commercial streets should be written, posted and used.