商业广告活动与广告的形式,与一个时期或一个国家的经济发展水平,尤其是商业发展的水平有着非常紧密的联系。两宋时期是中国古代社会政治、经济、文化大变动时期,也是商业环境和广告环境发生较大变化时期。两宋时期,都城的变化带动政治、经济、文化中心的变化,同时,从总的趋势看, Commercial advertising activities and advertising in the form of a period or a country’s level of economic development, especially the level of commercial development has a very close relationship. The two Song Dynasties were periods of great political, economic and cultural changes in ancient Chinese society, as well as periods of great changes in the business environment and advertising environment. During the Song and Song Dynasties, the changes in the capital city drove the political, economic and cultural changes. At the same time, from the general trend,