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随着校园网络的高速发展和迅速普及,手机网络生活成为大学生的校园生活重要组成部分,移动互联网消费在大学校园日益盛行。本文以中国农业大学在校生为研究对象,通过现场和网络问卷调查形式对大学校园手机网购现状展开调研,根据可靠的一手材料分析其特点。调查表明,大学生对移动互联网消费的认可度较高,对商品的期望值较高,对手机网购确认程度不一,总体满意度有待提高。调查还发现,大学生的性别和学历对校园移动互联网消费存在明显影响。
With the rapid development and rapid popularization of campus network, the life of mobile phone network has become an important part of college students’ campus life. The consumption of mobile Internet has become increasingly prevalent in university campuses. In this paper, the students of China Agricultural University as the research object, through on-site and network questionnaire survey on the status quo of university campus mobile phone online shopping to conduct research, according to the reliable first-hand materials analysis of its characteristics. Survey shows that college students have higher recognition of mobile Internet consumption, higher expectations of goods, mobile phone online shopping to confirm varying degrees, the overall satisfaction needs to be improved. The survey also found that the gender and educational background of college students have a significant impact on the consumption of mobile Internet in the campus.