2006年伊始,《楚天都市报》的《生活原色》栏目推出了大型励志报道。该系列报道在内容和形式上都有创新和突破,宛如一枝奇葩,给《生活原色》栏目增添了不少光彩。励志报道推出后,在读者中引起强烈反响,读者纷纷来电来信,表达心中的“震撼”。在市场激烈竞争的时代,一个栏目只有以差异化作为突破口,进行创新和突破,才能获得受众的认可。 At the beginning of 2006, “Chutian Dushi Bao” section of “primary colors” launched a large inspirational report. The series of reports both in content and form are innovative and breakthrough, like a wonderful work, to the “primary colors of life” added a lot of glory. After the introduction of inspirational reports, aroused strong repercussions among readers, readers have a letter from the caller to express the heart of the “shock.” In an era of fierce competition in the market, a section can only gain approval from the audience if it uses differentiation as a breakthrough point for innovation and breakthrough.