中国的互联网事业一直保持日新月异的势头。到2000年7月为止,站点绝对数量基本上是以300％的速度增长:进入2000年,网络业由量向质调整,发展速度略有减缓。纵观全球的互联网发展的局势,可以发现,中国网络事业的发展速度并不逊色于全球其它任何地区。为了探讨和了解广告主对新媒体——网络媒体的态度、看法,以及广告主在多大程度上利用新媒体投放广告等问题,我刊对新浪总裁汪延进行了采访。 China’s Internet business has maintained its ever-changing momentum. As of July 2000, the absolute number of sites has basically increased by 300%: In 2000, the network industry was adjusted in volume and slightly slowed down. Looking at the situation of the global Internet development, we can see that the development of China’s Internet industry is not inferior to that of any other region in the world. In order to explore and understand advertisers’ attitude and viewpoints on new media and online media, as well as on the extent to which advertisers use new media to advertise, Wang Yang, president of Sina, conducted an interview.