传统公司如何通过组织结构设置玩转社交媒体等数字营销手段。看似传统的大公司在数字营销上的起步未必晚,Hitachi Data Systems(简称HDS)就是其中的早起鸟。早在世界进入互联网时代时,数字营销的概念尚未兴起,HDS就注意到互联网已经成为客户了解自己的重要方式,于是开始重视线上传播。社区、博客你方唱罢我登场,微博、微信异军突起,HDS每一次都紧跟潮流,及时研究新兴渠道的传播规律,力图走在数字营销的前端。 How traditional companies set up through the organizational structure Fun social media and other digital marketing tools. Hitachi Data Systems (referred to as HDS) is one of the early bird, the seemingly traditional big company may not be late in digital marketing. As early as the world entered the Internet age, the concept of digital marketing has not yet emerged, HDS noticed that the Internet has become an important way for customers to understand themselves, and began to pay attention to online dissemination. Community, blog you sing me strike debut, microblogging, WeChat sudden emergence, HDS keep up with the trend every time, timely study of the dissemination of emerging channels of law, trying to walk in front of digital marketing.