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现在新闻界很强调新闻的可读性。我想这当中应当包括新闻标题的可读性。新闻标题是首先映入读者眼帘接受读者挑选的,它的可读性更重要。如果标题缺少可读性,即使新闻的可读性强,读者也可能会弃之不读的。可读性大体上包括通俗易读、生动有趣等方面。恩格斯认为标题“愈简单愈不费解,便愈好”。这里实际上讲的也是可读性的问题。简单而又不费解,自然就易读。《新闻标题琐谈》之二中谈的简练,是易读的一个方面,但标题要易读,不仅须简练,还要不费解——明确、肯定、通俗、模梭两可和艰涩难懂,乃新闻标题之大忌。请看下面一则标题:
The press now emphasizes the readability of the news. I think this should include the readability of news headlines. News headlines are the first to be picked by the reader’s eyes, and readability is more important. If the title lacks readability, the reader may abandon it even if the news is readable. Readability generally includes easy-to-read, lively and so on. According to Engels, the title “the simpler and easier it is, the better.” This is actually a matter of readability here. Simple and easy to understand, naturally easy to read. The conciseness of the second part of the headline “Suffice it to talk” is an aspect that is easy to read. However, the title should be easy to read, not only concise but also hard to understand - clear, affirmative, popular, difficult to understand , Is the taboo news headlines. Please see the following one title: