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在2000年到来之际,上海春联商贸有限公司下属的春联自行车厂,于1999年11月20日在浙江省嘉善大通工业区正式开业。并向市场隆重推出该厂生产的新品牌“卡蒂娜”自行车系列产品,依靠该公司完整的销售网络和良好的售后服务以及整个自行车市场趋暖的有利商机,坚持“依托上海、面向全国、发展海外”的营销策略,吸引了众多消费者的喜爱。预计今年达到36～40万辆自行车的目标,产值约为1.2亿元,春联厂的建立为该企业今后长远发展奠定了良好的基础。
In the year 2000, the Chunlian Bicycle Factory under Shanghai Chunlian Trading Co., Ltd. was officially opened on November 20, 1999 in Datong Industrial Zone, Jiashan, Zhejiang Province. The company launched a new brand of “Kattina” bicycle products produced by the plant, relying on the company’s complete sales network and good after-sales services, as well as the favorable business opportunities of the entire bicycle market, and persisting in “relying on Shanghai and facing the whole country”. “Developing overseas” marketing strategy has attracted many consumers. It is estimated that this year will reach the target of 3.6 to 400,000 bicycles, with an output value of approximately 120 million yuan. The establishment of the Spring Link factory has laid a good foundation for the company’s long-term development in the future.