品牌原来是指一个名称、名词、符号或设计,或是它们的组合,其目的是识别某个销售者或某群销售者的产品或劳务,并使之同竞争对手的产品和劳务区别开来。现在品牌的概念得到扩张,它不仅属于企业,它还是对消费者的承诺,因此品牌建设与和谐社会在这里找到了通向成功的交汇点。 A brand originally refers to a name, noun, symbol, or design, or a combination of these, whose purpose is to identify the product or service of a seller or group of sellers and to differentiate it from competitors’ products and services . Now that the concept of the brand has expanded, it is not only a business, it’s a commitment to consumers, so brand building and a harmonious society have found a meeting point for success here.