旅游纪念品开发过程中面临开发要素的取舍困境.通过对淘宝中的100件旅游纪念品进行抽象归纳,概括了15项旅游纪念品要素,通过6名同学的评分评价,筛选出6项核心要素,并根据属性划分为外观系统及功能系统2个系统,经过AHP分析法对评价体系指标进行权重赋予,以SD语义分析法制定参考评价标准,通过对蒙古包插线板旅游纪念品的评价,得出蒙古包插线板处于旅游纪念品开发要素综合评价Ⅱ级.经进一步计算,以方差分析法确定了评价体系中的6要素具有显著差异,以此证明在要素归纳过程中要素间的区分度具有明显差异,强化了评价体系的科学性. In the process of development of tourism souvenir, it faces the predicament of choosing development factors.Through summarizing and summarizing 100 tourist souvenirs in Taobao, 15 tourism souvenir elements are summarized, 6 core elements are selected through six students’ The attribute is divided into two systems of appearance system and functional system. After AHP analysis method, the weight of evaluation system index is given. SD semantic analysis method is used to make reference evaluation standard. Through the evaluation of tourist souvenirs in Mongolia, The board is in the comprehensive evaluation of tourist souvenir development elements level II.According to the further calculation, the six elements in the evaluation system are determined by the analysis of variance (ANOVA) to have significant differences, so as to prove that there are obvious differences in the differentiation of elements in the element induction process, Evaluation system of science.