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微电影是指专门运用在各种新媒体平台上播放、适合在移动状态和短时休闲状态下观看、具有完整策划和系统制作体系支持的具有完整故事情节的“微”视频短片。虽然业内至今没有一个公开且让各方都认可的完整定义,但微电影的“四微”特征即微播出平台、微规模投资、微周期制作、微时放映已被业界所公认。“群片化”下微电影的需求现代社会节奏快捷,促成了信息接收方式的“碎片化”。伴随着新媒体的发展,得
Microfilm refers to a “micro” video clip that has a complete storyline that is exclusively played on a variety of new media platforms and is suitable for viewing under moving conditions and short-term leisure conditions, with full planning and system-building support. Although there is no complete open definition in the industry so that all parties can recognize it, the feature of micro-film is the micro-broadcast platform. Micro-investment, micro-cycle production and micro-time screening have been recognized by the industry. The demand for microfilm under the “mass culture” The modern society has a fast-paced society and has contributed to the “fragmentation” of information reception. With the development of new media, too