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意见领袖作为一个传播学的经典概念,受到许多传播学者的关注和研究。近年来随着“第四媒介”网络的发展,对于网络环境中意见领袖的研究也不断增加,网络意见领袖对于网络舆论的形成也起到了重要的引导作用。2008年4月发生的抵制家乐福事件中很大程度是由于在网络中意见领袖起到很重要的作用,所以本文将对网络意见领袖在抵制家乐福事件过程中的作用重点进行分析,对于网络意见领袖在抵制家乐福事件中的影响也将给予详细论述。
As a classical concept of communication studies, opinion leaders have drawn much attention and research from many communication scholars. In recent years, with the development of the “Fourth Medium” network, the research on opinion leaders in the network environment has also been on the rise. Network opinion leaders have also played an important guiding role in the formation of online public opinion. The April 2008 boycott of Carrefour was due in large part to the important role played by opinion leaders in the network, so this article will focus on the role of cyber opinion leaders in boycotting Carrefour events. For cyber opinion leaders The impact of the Carrefour boycott will also be discussed in detail.