大多数人都认为促销一定会扩大销售量,产品没有促销卖不出去,很少有人会想到其有缩小销售量的这种负面影响。大多数人做促销时,没有对照,没有分析促销效果,很难充分认识促销的陷阱。前几年,我在某公司任产品经理,做了两个不同产品名的产品,这两个产品具有相同配方、相同规格、相近包装,同时上 Most people think that sales promotion will certainly expand sales, sales of products without promotions, few people think of it to reduce the negative impact of sales. Most people do promotions, there is no control, there is no analysis of promotional results, it is difficult to fully understand the marketing trap. A few years ago, I was a product manager in a company, made two different product names, the two products have the same formula, the same specifications, similar packaging, at the same time