随着社会的进步,企业的发展,现有的传统营销方式已经被广大消费者所熟悉,已经不容易起到更大的作用。互联网的出现和发展为一种新的营销方式—博客营销提供了机会。文章从介绍博客开始,通过对博客营销的价值以及内外部环境的分析,找到问题并提出相关策略,希望使这种新的营销方式得到广大企业的重视,让它在企业发展中发挥应有的作用。 With the progress of society and the development of enterprises, the existing traditional marketing methods have become familiar to consumers and are not easy to play a greater role. The advent and development of the Internet as a new way of marketing - blog marketing opportunities. The article begins with the introduction of blogs, through the analysis of the value of blog marketing and internal and external environment, find the problem and put forward relevant strategies, hoping to make this new marketing approach by the majority of enterprises attention, let it play in the business development effect.