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2005年,在春节黄金周电视竞争中,重庆卫视频道打出了“黄金月·中国节”的营销牌,首次在卫视平台上实现了“编播季”中“季”的概念。这年暑期,重庆电视台在全国首次推出学生专用频道。2007年7月10日,名为“酷乐一夏”的暑期编播方案在该台正式实施。该方案以“电视剧+综艺晚会+电影+纪录片+动画片”为内容资源,在重庆卫视和三个地面频道中实施。
In 2005, during the Spring Festival Golden Week competition in television, Chongqing Satellite TV Channel launched the marketing card “Golden Moon · Chinese Festival” and realized for the first time on the satellite TV platform “broadcast season”, “season” concept. This summer, Chongqing television station in the country for the first time introduced student-specific channel. On July 10, 2007, a summer program called “Cool Music and Summer” was officially implemented on this platform. The program to “drama + variety show + movie + documentary + animation” as the content resource, in Chongqing Satellite TV and three terrestrial channels.