编前:公益广告是以为公众谋利益和提高福利待遇为目的而设计的广告;是企业或社会团体向消费者阐明它对社会的功能和责任,表明自己追求的不仅仅是从经营中获利,而是过问和参与如何解决社会问题和环境问题这一意图的广告,是指不以盈利为目的而为社会公众切身利益和社会风尚服务的广告。公益广告具有社会的效益性、主题的现实性和表现的号召性三大特点。 Pre-coding: Public service ads are designed for the public interest and welfare benefits designed for the purpose of advertising; is the business or social groups to clarify to consumers the function and responsibility of society, that they pursue not just from the business profit , But advertisements that ask and participate in the intent of how to solve social problems and environmental issues mean advertisements that do not serve the purpose of profit but serve the public interests and social customs. Public service ads have the social benefits, the theme of the reality and the performance of the three characteristics of the call.