非战争军事行动已成为国际、国内社会对军队的重要关注点,同时也为军队向社会展示自身良好形象提供了重要契机。胡主席指示说,如何塑造我军形象,如何运用舆论武器,如何增强我军的软实力,是需要认真研究并切实加以改进的重要问题。因而,非战争军事行动舆论宣传要以创造性思维和开放态度,从诸多方面加强对舆论宣传策略的研究。 Non-war military operations have become an important concern for the military both at home and abroad, and they have also provided an important opportunity for the military to show its good image to the community. President Hu said that how to shape the image of our army and how to use it and how to enhance the soft power of our military are important issues that need to be seriously studied and effectively improved. Therefore, public opinion propaganda of non-war military operations should take creative thinking and openness and strengthen the research on media publicity strategies in many aspects.