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中国高尔夫圈内一直流行一句话:高尔夫就是泛地产。言下之意,做高尔夫就是在做地产,其主要特点是高尔夫球场建设与房地产物业开发高度结合,形成功能互补,营造舒适休闲的生活方式。但是,与中国经济良性发展的势头不减、高尔夫运动在中国的普及速度明显加快形成鲜明对照的是,中国大部分高尔夫球会和高尔夫地产经营惨淡。那么,高尔夫地产到底如何开发运营才能获得成功?
China’s golf circle has been popular in a sentence: Golf is the pan-real estate. The implication is that golf is doing real estate, its main feature is the golf course construction and real estate property development highly integrated, the formation of complementary functions and create a comfortable and comfortable lifestyle. However, in contrast with the unabated economic growth in China and the marked acceleration of the popularization of golf in China, most golf clubs and golf real estate in China are doing poorly. So, golf real estate in the end how to develop operations to be successful?