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战略联盟伙伴的选择关系到企业战略目标的实现,它也是企业战略联盟成功的关键因素。本文从六个标准入手,对联盟伙伴进行初步筛选,然后提出企业科学的伙伴选择指标和选择方法———层次分析法。
The choice of strategic alliance partners relates to the realization of the strategic objectives of the enterprise, and it is also the key factor for the success of the strategic alliance of enterprises. This article begins with six criteria, carries on the preliminary screening to the coalition partner, and then proposes the enterprise science partner choice index and the selection method - the analytic hierarchy process.