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虚拟运营在国内作为一个新生事物,正处于发展期。自2013年12月发放第一批移动转售业务试点许可起,至2015年3月底,已有20家虚商面向消费者陆续放号。就目前发展规模和质量而言,虚商仍有较大的成长空间。此次天翼爱音乐与虚商的合作,解决了虚商业务发展的痛点。虽然看似只是“爱音乐”对彩铃业务的开放,但却开启了虚商与基础运营商进行综合服务及增值服务合作的大门,突破传统与虚商合作模式,即仅是语音、流量、短信等基础转售业务合作的模式。以天翼爱音乐为代表的10多个互联网创新业务,是中国电信业务转型的关键一环,中国电信希望让这
Virtual operations in the country as a new thing, is in the development period. Since the issuance of the first batch of pilot licenses for mobile resale businesses in December 2013, up to the end of March 2015, 20 ones have been released to consumers. As far as the scale and quality of development are concerned, there is still much room for growth in the virtual business. The Tianyi love music and virtual business cooperation, business development to solve the pain point. Although it seems that the “love music” only opens up the CRBT service, it has opened the door for cooperation between virtual merchant and basic operator in integrated services and value-added services. It breaks through the cooperation mode between traditional and virtual merchant, that is, only voice and traffic , SMS and other basic resale business cooperation model. More than 10 Internet innovative businesses represented by Tianyi Love Music are the key links in the transformation of China’s telecom business. China Telecom hopes to make this