求新求变的现代社会,创新和发展是时代的代名词;在广告教学中,创意的重要性更加凸显,同时伴随着新的思维观念,以及新的科技媒体的开发利用,现代广告设计发展日新月异,创意表现形式越来越复杂。本文以创意能力培养与学习方法作为主要论述,浅述现代平面广告设计的创意性要素,如何学习设计别具一格的富有创意的平面广告设计作品。 Innovation and development are synonymous with the times. In the advertising teaching, the importance of creativity is even more prominent. At the same time, with the development of new ideas and new technology media, the development of modern advertising design is changing rapidly , More and more complex forms of creative expression. This article mainly focuses on the cultivation of creative ability and learning methods, and discusses the creative elements of modern print ads design and how to learn to design unique and creative print ads design works.