长期的运营数据积累、客户数据的几何级增长使得“数据(Data)”的价值从“量变”终于到达了“质变”的爆发点。12年上半年,“大数据”成为互联网领域内的焦点。互联网带来了信息爆炸,但“大数据”并不局限于互联网领域。随着各个产业发展的日益成熟,客户服务和客户体验成为企业的极致化需求。长期的运营数据积累、客户数据(包括基本属性数据、用户行为数据等)的几何级20 The accumulation of long-term operational data and the geometric growth of customer data have made the value of “Data” finally reach the breaking point of “Quality Change” from “Quantitative Change”. In the first half of 12, “Big Data” became the focus of the Internet. The internet brought an explosion of information, but “big data” is not confined to the Internet. With the development of each industry is becoming more mature, customer service and customer experience become the ultimate needs of enterprises. Long-term accumulation of operational data, geometric data of customer data (including basic attribute data, user behavior data, etc.) 20