通过互联网众筹销售农产品是一种精准的销售方式,这种销售方式与订单农业不同。订单农业是单个企业与单个农户一对一的合作,这种合作面临着下游销售无法落实等不确定性因素,有可能导致合同无法履行。农产品众筹是按照大数法则进行的销售行为,因为客户已经提前预付款项,农户不用承担下游客户违约而带来的销售风险。在农产品众筹中,农产品质量能否得到保障是受到普遍关注的问题。实际上,在众筹活动中,农产品 Crowdfunding of agricultural produce through the Internet is a precise way of selling that is different from order farming. Order agriculture is a one-to-one cooperation between a single enterprise and a single farmer. Such cooperation is confronted with uncertainties such as the failure of downstream sales to be implemented, which may lead to the failure of the contract. Crowdfunding of agricultural products is a sales activity conducted in accordance with the Law of Large Numbers because farmers have prepayments in advance and farmers do not have to bear sales risks arising from the default of downstream customers. In the crowdfunding of agricultural products, whether the quality of agricultural products can be guaranteed is a matter of universal concern. In fact, in crowdfunding activities, agricultural products