一向宣扬“拥有体验”的IBM正在通过品牌的力量对抗着戴尔一波又一波的价格攻势试想一下,一位从豪华车里走出来的拎着电脑包的高级白领,或者是一个在高尔夫球场边上网的绅士,他们最有可能用什么牌子的电脑,IBM还是戴尔?这正是IBM的销售人员经常津津乐道向客户描述的场面。在面 IBM, who has always advocated the “ownership experience,” is fighting against Dell’s waves of price offensives through the power of the brand. Imagine a senior white-collar worker who came out of a luxury car carrying a computer bag, or a golf course. The gentlemen who are on the Internet, what brands are they most likely to use, IBM or Dell? This is exactly what IBM’s salespeople are often talking about. In the face