人类文明发展与传播方式变革有着密切联系,“以口语为主导的媒介矩阵,塑造了村落式的农业社会……以电子媒体为主导的媒介矩阵,启动了全球化的滚滚进程”。随着信息技术、网络技术的快速发展,互联网成了文化传播的新载体,并深刻影响了文学的传播与发展。所谓文学传播是指文学创作者借助物质媒介、传播方式等物质载体将文学作品的思想内容传递给受众的过程。在文学传播中,大众媒体是重要的物质载体,也 The development of human civilization is closely linked with the transformation of the mode of communication. “The colloquial-oriented media matrix shapes the rural agricultural society ... The media matrix led by the electronic media has started the process of globalization.” With the rapid development of information technology and network technology, the Internet has become a new carrier of cultural communication and profoundly influenced the spread and development of literature. The so-called literary communication refers to the literary creators through the physical media, mode of transmission and other material carriers of the ideological content of literary works to the audience’s process. In the dissemination of literature, the mass media is an important material carrier, too