名牌战略中的商标策略,是围绕如何创立驰名商标所作出的一系列决策,所采取的一系列措施。具体说来,包括精心设计、及时注册、正确使用、严格管理、主动保护与突出宣传等六个基本策略。精心设计要获得一个成功的商标设计并非一件轻而易举的事情,它需要企业投入大量的财力与智力。如台湾“野狼”125摩托车的命名,是从近700多个名称中筛选出来的。而美国驰名商标“艾克森”则动员了包括心理学、语言学、社会学、经 Brand strategy in the trademark strategy is around how to create a well-known trademark made a series of decisions, a series of measures taken. Specifically, these six basic strategies include careful design, timely registration, proper use, strict management, active protection and prominent publicity. Well-designed To obtain a successful trademark design is not a breeze, it requires businesses to invest a lot of money and intelligence. Such as Taiwan, “Wolf” 125 motorcycle named, is selected from nearly 700 names out. The famous American trademark “Exxon ” is mobilized, including psychology, linguistics, sociology, the