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利用对上海、浙江、天津、广东、福建、湖北等地区总计160家大规模定制企业发送问卷采集的数据,实证分析了不同程度模块化设计和流程自动化对企业创新文化是否具有影响。研究结果表明:在大规模定制条件下,模块化设计和流程自动化均对企业创新文化具有显著的正向影响,并且根据建立的回归模型及最终结果来看,模块化设计对企业创新文化具有一次影响,流程自动化对企业创新文化具有二次影响,即流程自动化对企业创新文化的影响更为显著。而后根据年资的分组分析时发现,企业经营的年限不同,模块化设计与流程自动化在不同阶段的影响程度是不同的。
Employing the data collected from questionnaires from a total of 160 large-scale customized enterprises in Shanghai, Zhejiang, Tianjin, Guangdong, Fujian and Hubei, the paper empirically analyzes whether different degrees of modular design and process automation have an impact on the innovation culture of enterprises. The results show that both modular design and process automation have a significant positive impact on the innovation culture of enterprises under mass customization. Based on the regression model and the final results, the modular design has the following effects on the innovation culture: Influence, process automation has a secondary impact on the enterprise innovation culture, that is, the impact of process automation on the enterprise innovation culture is more significant. Then according to the seniority of the group analysis found that the business of different years, modular design and process automation at different stages of the degree of influence is different.