将情景规划的内容引入旅游区规划设计,运用商业分析和商业过程创造的方法,使其作为旅游规划设计的商业战略的一种手段,实际上就是对未来会产生什么结果进行思考,是对将来可能发生的情景的预测。规划设计者根据情景规划的预测为旅游者创造出适宜的旅游环境和旅游产品,最终达到提升项目和景区市场竞争力的目的。 Introducing the contents of scenario planning into the planning and design of tourist areas, using the methods of business analysis and business process creation as a means of designing business strategies for tourism planning is actually thinking about what will happen in the future, Prediction of scenarios that may occur. Based on the forecast of scenario planning, the planners and designers can create suitable tourism environment and tourism products for tourists and eventually achieve the goal of enhancing the competitiveness of the project and the scenic spots in the market.