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目的:通过构建药品经营与管理专业实践教学模式来培养符合医药行业需要的高素质营销人才。方法:针对当前药品经营与管理专业存在的问题,以高职高专层次为例,对构建适合市场需求的实践教学模式进行探讨。结果与结论:本文是我校药品经营与管理专业实践教学模式的探讨,对医药院校有一定的借鉴意义,如何进一步利用现有教学资源的特色和优势来培养符合医药行业需求的高素质营销人才,是我们下阶段研究工作的重点。
OBJECTIVE: To cultivate high-quality marketing professionals who meet the needs of the pharmaceutical industry through the construction of a practical teaching mode of pharmacy operation and management. Methods: In view of the current problems in the specialty of pharmaceutical management and management, this paper discusses the practice teaching mode that suits the market demand by taking the higher vocational education level as an example. RESULTS AND CONCLUSION: This article is a discussion of practice teaching mode of pharmaceutical management and management in our university. It is of some reference to medical colleges and universities. How to further utilize the characteristics and advantages of existing teaching resources to cultivate high quality marketing in line with the needs of the pharmaceutical industry? Talent is the focus of our next phase of research.