政府作为社会公共事务的管理者,承担着对所有社会自身无法处理和难以解决的社会事务加以有效管理的职责,这种管理职能既是维持国家正常秩序所必需的,也是社会健康发展所不可缺少的。但是,在现实生活中,基层政府由于受财力、编制、行政资源、法律支撑等诸多因素的制约,在有些社会事务方面不便直接插手干预,或者干预成本过高,而交给媒体去组织和运作,往往会收到事半功倍的效果。 As the manager of social public affairs, the government assumes the responsibility of effectively managing all social affairs that can not be dealt with and can not be solved by the society. Such a management function is necessary both for maintaining the normal order of the country and for the healthy development of society . However, in real life, due to the constraints of many factors such as financial resources, establishment, administrative resources and legal support, grassroots governments are inconvenient in some social affairs to intervene directly or to intervene in too high costs, and then give the media to organize and operate , Will often receive a multiplier effect.