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通过10年运作,我们认为:只要跟上时代的步伐,给传统报业注入经营意识与服务理念,实施多元化、多业态、多品种的立体运营,“整合营销”是一条出路。平面时代,互联网时代,移动时代,一波波地冲击着我们,考验着我们,我们跟随着时代步伐变化着,成长着。通过10年运作,我们认为:只要跟上时代的步伐,给传统报业注入经营意识与服务理念,实施多元化、多业态、多品种的立体运营,“整合营销”是一条出路。10年来,《乌鲁木齐晚报》通过不断摸索,在发展的“两个五年”中,应实际市场求生存求变革,有针对性地开展了立体运营,最终实现了目前的“整合营销”策略,经济社会效益显著。第一个五年,我们重点实施了改观念,换思维,围绕文化产业建项目,参与市场竞争。自1983年创刊以来,《乌鲁木齐晚报》作为市委机关报,经历了较长的
Through 10 years of operation, we believe that as long as we keep pace with the times and inject traditional management concepts and service concepts into the traditional newspaper industry and implement a multi-dimensional, multi-format and multi-dimensional operation, “integrated marketing” is the way out. Plane era, the Internet age, the mobile era, wave after wave of impact on us, test us, we follow the changing pace of the times, growing up. Through 10 years of operation, we believe that as long as we keep pace with the times and inject traditional management concepts and service concepts into the traditional newspaper industry and implement a multi-dimensional, multi-format and multi-dimensional operation, “integrated marketing” is the way out. In the past 10 years, Urumqi Evening News has made continuous efforts to explore and survive in the real world for two years and five years in a bid to carry out the three-dimensional operation in a targeted manner. In the end, the current integrated marketing "Strategy, significant economic and social benefits. The first five years, we focused on the implementation of the concept of change, thinking, focusing on the construction of cultural industries projects to participate in market competition. Since its inception in 1983, Urumqi Evening News, as a municipal organ, has experienced a long