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2008年是北京奥运年,国内影响力最大的电视媒体——中央电视台不仅于去年开通了自己的高清频道,而且从年初开始便启动了奥运史上首次高清转播的强大宣传活动。6月,欧洲杯的首次高清直播将登陆央视,随之而来的将是3000多小时的奥运比赛全程高清转播。此外,一场持续了几年的未来高清格式之争今年初已尘埃落
2008 is the year of Beijing Olympic Games and the most influential TV media in China. CCTV not only opened its own HD channel last year, but also launched its first strong HD broadcast in the history of the Olympic Games from the beginning of this year. In June, the first high-definition broadcast of the European Cup will landed on CCTV, followed by more than 3000 hours of full HD broadcast of the Olympic Games. In addition, the battle for a future high-definition format, which lasted for several years, had begun falling earlier this year