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商品流通渠道的分层结构是社会分工的产物,在一定的环境条件下,这种分层结构有助于降低交易费用,提高流通效率。处于流通渠道上的生产商和流通商出于对垄断利润的追求等目的,逐步建立起渠道控制力,形成一系列渠道控制方法。根据控制权的归属,渠道控制可分为生产商控制和流通商控制两种形式。本文力图从理论上对各种渠道控制类型形成的原因以及表现形式作出合理的解释,并就渠道控制权的归属以及转移的规律和趋势作出科学的判断。
The stratification structure of commodity circulation channels is the product of social division of labor. Under certain environmental conditions, this hierarchical structure helps to reduce transaction costs and increase circulation efficiency. Producers and distributors in distribution channels gradually set up channel control forces for the purpose of pursuing monopoly profits and formed a series of channel control methods. According to ownership of control, channel control can be divided into producer control and liquidator control in two forms. This paper tries to make a reasonable explanation of the reasons and manifestations of the formation of various types of channel control in theory and makes a scientific judgment on the ownership of channel control rights and the rules and trends of the transfer.