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运用文献资料法和比较研究法,从《人民日报》1990年“亚运会专版”与2010年“亚运特刊”比较分析入手,探析近20年前后我国亚运报道视角以奥林匹克观发生历史演变的路径。研究表明,随着时代背景的变迁和我国竞技体育实力的增强,以《人民日报》为代表的我国官方纸媒亚运报道经历了从1990年北京亚运会时呈现出的政治图景到2010年广州亚运会时的多元体育文化图景,从报道体裁的多样化到以体育评论和深度报道为主,从以关注我国优势夺金项目到重视对冷门项目以及非奥项目的报道,反映出近20年前后我国媒介对传播奥林匹克文化的深刻变化。
By using the methods of literature review and comparative study, this paper starts with the comparative analysis of People’s Daily, Special Edition of Asian Games in 1990 and Special Issue of Asian Games in 2010, and analyzes the perspectives of Olympic Games coverage from the perspective of Olympic Games in China nearly 20 years ago The path of historical evolution. The research shows that with the changes of the times and the strength of competitive sports in China, the official paper media Asian Games represented by “People’s Daily” has been reported from the political picture that emerged from the 1990 Beijing Asian Games to the 2010 Guangzhou Asian Games From the diversification of reporting genres to sports reviews and in-depth reports, focusing on the gold medal projects in our country to attaching importance to the coverage of unpopular projects and non-Austrian projects reflects the fact that our country The Media ’s Profound Changes in Disseminating Olympic Culture.