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一、广告监管规范性文件清理概况多年来,国家工商总局广告监管司为了有效开展广告监管执法工作,制定下发了数量众多的规范性文件,内容主要是对地方工商机关案件请示做出的答复批复、明确广告发布的具体标准以及广告监管工作制度性文件。这些规范性文件作为各级广告监管机关依法履行职责的依据,在广告监管工作中发挥着重要的作用。但随着社会经济的迅速发展,部分规范性文件制定时的法律依据、政策背景、社会环境已发生变化,这些规范性文件中确定的广告监管执法口径也需要与时俱进,不断清理完善。根据党的十八届三中全会《决
First, the regulation of advertising regulatory normative documents Over the years, the State Administration for Industry and advertising regulatory supervision in order to effectively carry out the work of advertising supervision, formulated and issued a large number of normative documents, the content is mainly for the local industrial and commercial authorities asked for a reply Approved, clear the specific criteria for advertising and advertising regulatory system documents. These normative documents serve as the basis for the competent advertising agencies at all levels to perform their duties in accordance with the law and play an important role in the supervision of advertisements. However, with the rapid development of the society and economy, the legal basis, policy background and social environment of some normative documents have changed. The regulatory scope of advertising supervision and law enforcement stipulated in these normative documents also needs to be kept pace with the times and constantly cleaned up and perfected. According to the Third Plenary Session of the 18th CPC Central Committee "