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以康师傅及娃哈哈两大知名企业有奖饮品投放规律为调查内容,通过分析消费者购买心理及供应商的投放策略,得出科学的投放规律,并进一步提出了较为可行的建议及投放改进策略。
Based on surveys on the rules of awarding drinks by two well-known enterprises of Master Kong and Wahaha, this paper analyzes the consumer buying psychology and the delivery strategies of suppliers, and draws scientific distribution rules and puts forward more feasible suggestions and improvement strategies.