新财年伊始,不少供热制冷企业推出自己的新品期望获得更多市场份额。但是,新品究竟应该如何切入市场?配套的营销管理工作如何开展?对市场及竞争对手是否了解充分?这些是每一个企业的CEO应该考虑的问题。本期营销管理栏目特邀世界知名国际商学院——美国霍特商学院的泽夫教授传授新品(新技术)的市场切入策略,以飨读者。 The beginning of the new fiscal year, many heating and cooling companies to launch their own new products expect to gain more market share. However, how should new products enter the market? Matching marketing management how to carry out? To the market and competitors are fully aware of these are the CEO of every business should consider the issue. This issue of marketing management section invited Professor Zeff, a famous international business school in the world, professor at Holt School of Business, to introduce the new product (new technology) market entry strategy to readers.