论文部分内容阅读
无论是数字化和视频化也好、网络化和互动化也罢,求新以致强的理念,是户外广告公司乃至户外广告行业,在今后很长一段时间内都必将遵守的生存法则。随着社会发展与变革速度的日益加快,科技已成为户外媒体的时尚外衣,户外媒体自身更新换代的频率也随之越来越快,以满足受众求新求变的内心需要和快节奏的生活。尤其是在如今互联网与大数据技术方兴未艾的时代,户外
Whether it is digitization and video, networking, or interaction, the idea of seeking new ideas and strong ideas is the survival rule that will be followed by outdoor advertising companies and even the outdoor advertising industry for a long time to come. With the accelerating pace of social development and change, science and technology have become the fashion coat of outdoor media, and the frequency of outdoor media updating itself is also increasing, in order to meet the inner needs of the audience and the fast-paced life. . Especially in today’s era of Internet and big data technology, outdoor