从《中国妇女报》率先推出全国第一家彩信版手机报之后,WAP、彩信等手机报如雨后春笋般的出现。随着信息技术的快速发展,手机报在现代生活中地位也越来越重要。本文首先在分析手机报的背景与现状条件下,明确其优势;其次,为了克服手机报的瓶颈现象,笔者对手机报的发展进行探讨。 From the “China Women’s News,” the first to launch the first MMS version of mobile newspaper, WAP, MMS and other mobile phone reports have mushroomed. With the rapid development of information technology, the mobile phone newspaper in the modern life status is also more and more important. This paper first analyzes the background and status quo of mobile newspaper, clear its advantages; secondly, in order to overcome the bottleneck of mobile newspaper reported, the author discusses the development of mobile newspaper.