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1.前言现在,以中老年女性为目标,作为商品开发的依据已经过时。在多样化的化妆品商品开发过程中,不仅要考虑年龄层次,还要顾及消费者对美容和时尚的爱好以及生活方式等价值观的诉求。在生物界,表观年龄在随时间的流逝而增长的同时,还与生态和生理条件有密切的关系。由于美容的结果,表观年龄低于实际年龄的实例已是很常见的事情。商品广告中,经常出现“某某商品用后能年轻多少岁”的词语。进入信息社会以后,多种多样的信息使人们的价值观也趋于多样化。即使年龄相同,价值观也会大不相同。过去,从表面上即可很容易地判断一个人的年龄。而在现代社会中,要明确地判断一个人的年龄已经不太容易。化妆品除了包括了社会科学
1. Introduction Nowadays, the target of middle-aged and old women is obsolete as the basis for commodity development. In the development of diversified cosmetics products, not only to consider the age level, but also take into account consumer preferences for beauty and fashion and lifestyle values and other demands. In the biological world, while apparent age increases with the passage of time, it is also closely related to ecological and physiological conditions. As a result of cosmetology, instances of apparent age below actual age have been commonplace. Product advertising, often appear “a certain commodity after use of young age ” words. After entering the information society, a variety of information make people’s values tend to be diversified. Even with the same age, values can be very different. In the past, a person’s age can easily be judged on the surface. In modern society, it is not easy to judge a person’s age explicitly. Cosmetics include social sciences in addition