广告效果在于广告创意是否独特。好的效果,无不来源于独特的创意。所谓广告创意,实质上是指广告材料的组合构思。广告户在发广告之前,首先要明确创意观念,即明确广告概念、广告立即印象、广告诉求兴趣、提供的情报和预期的推动力。在广告林立的世界里,受众记住的往往是广告概念,它与受众的接受心理是吻合的。受众对广告的注意大多属于无意注意,很少 The effect of advertising is whether the advertising creative is unique. Good results come from unique ideas. The so-called advertising creative, in essence, refers to the idea of ​​the combination of advertising materials. Before advertisers advertise, they must first clarify the concept of creativity, that is, clear advertising concepts, immediate impressions of advertisements, wide appealing interests, provided intelligence, and expected driving forces. In the world of advertising, the audience often remembers the advertising concept, which is consistent with the audience’s acceptance psychology. The audience’s attention to advertising is mostly unintentional and rarely