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大众传播媒介是社会主义道德教育的重要阵地,其对典型形象的宣传报道对人们价值观和道德品质的形成具有不可忽视的影响,社会意义重大。当前,大众传媒中的典型形象既有健康的正面形象,也有不健康的负面形象。大众传媒应充分利用其传播速度快、受众面广、信息量大等特点,大力宣传报道健康、正面的典型形象,在潜移默化中引导、培养社会公众形成良好的思想品德,提升人们的道德水平,促进社会主义和谐社会建设。
The mass media is an important front for the education of socialist morality. Its publicity and reporting on the typical image has an undeniable impact on the formation of people’s values and moral qualities, and its social significance is significant. At present, the typical image in the mass media includes both healthy positive images and unhealthy negative images. The mass media should make full use of the characteristics of its fast propagation speed, broad audience and large amount of information, vigorously publicize the typical images of health and positiveness, guide and cultivate the public in a subtle way, form good ideological and moral standards, enhance people’s moral standards, Promote the building of a harmonious socialist society.