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公益广告是为社会服务的非营利性广告,其在促进社会精神文明、物质文明建设和社会进步方面发挥着日益重要的作用。成功的公益广告能够充分利用各种修辞资源以达到说服公众的目的,而没能调动各种修辞资源的公益广告往往是徒劳。本文中,笔者首先介绍了福州公交电视媒体播出的倡导节约粮食的公益广告,之后分析并总结了该类公益广告中存在的问题,最后,根据这些问题,提出了关于改良此类公益广告的若干建议。
Public service advertisements are non-profit advertisements that serve the society and play an increasingly important role in promoting social spiritual civilization, material civilization and social progress. Successful public service ads can make full use of various rhetorical resources in order to convince the public that public service advertisements that fail to mobilize various rhetorical resources are often futile. In this paper, I first introduced the public service advertisements of promoting public service of saving grain in Fuzhou bus television media, and then analyzed and summarized the problems existing in such public service ads. Finally, based on these questions, A few suggestions.