论文部分内容阅读
一部电视剧到底能够开发出多少种相关产品?《武林外传》给了中国影视界最标准的答案,它不仅实现了商业品牌化、文化产业化的完美结合,更已成为集电视剧、网游、动漫等12项相关产业于一身的产业链,这也让《武林外传》变身为“武林多传”。2009年年底,300集的《武林外传》动画片将登陆央视。《武林外传》用3年多的时间,打破传统电视剧的发展模式,由原来单一的电视剧发展成为多元化的电视剧产业,成为中国电视剧“一鱼多吃”的典范。
How many kinds of related products can be developed in a TV series? Wulin Rumor gives the most standard answer in Chinese film and television industry. It not only realizes the perfect combination of commercial brand and cultural industrialization, but also has become a popular TV show, online games, animation 12 related industries in an industry chain, which also allows “Wulin rumor” transformed into “martial arts multi”. The end of 2009, 300 sets of “Martial Arts” cartoon will landed on CCTV. With more than three years’ time, Wulin Gaiden breaks through the development mode of traditional TV series and has evolved from a single TV series into a diversified TV drama industry. It has become a model of Chinese TV series’ Eat more fish ’.