本文基于市场战略规划模型,对邮储银行市场战略及其实现途径进行分析。研究发现,服务农村和中小企业市场是邮储银行内在优劣势与外在机会及威胁的现实选择;而组建农村金融和中小企业金融事业部、创新农村金融市场和中小企业金融市场管理技术是落实邮储银行市场战略的最佳途径。 Based on the market strategic planning model, this article analyzes the market strategy of Post Bank and its ways of realization. The study found that serving the rural and SME markets is a realistic choice for the internal and external strengths and weaknesses of the postal savings banks and the external opportunities and threats. However, the establishment of the rural finance and SME finance departments, innovation in rural financial markets and SME financial market management The best way for the market strategy of Postal Saving Bank.