“广告发展与广告教育国际研讨会暨美国广告学会2009年亚太会议”今年5月在北京召开,与会期间能约访到整合营销大师唐?舒尔茨教授,是件十分不容易的事。因为舒尔茨教授在国际广告论坛除了要发表自己的两场演讲,其他分论坛的讨论几乎是场场必听,空闲非常少。利用会议的茶歇时间,我们终于采访到了大师唐?舒尔茨。 “International Conference on Advertising Development and Education and the American Institute of Advertising 2009 Asia Pacific Conference” "It was a very difficult task to have a visit to Professor Tang Schultz, an integrated marketing guru, during the conference in Beijing in May this year. . Because Professor Schultz in the International Advertising Forum in addition to publishing his two speeches, the other sub-forum discussions is almost always listening to the venue, very little free. Using the meeting’s refreshment time, we finally interviewed the master Don? Schultz.