本文旨在基于微博信息发布门槛低、内容简洁、传播快速、范围广等特点结合具体事例浅析微博这个新兴媒体在政治传播中的特殊传播效果,分析其优势及发展困境,并提出自己的建设性意见,望对微博今后的健康发展起到一定的积极作用。 The purpose of this paper is to analyze the special dissemination effect of the new media in the political communication of Weibo based on the characteristics of low threshold, concise content, fast dissemination and wide range of information disclosure of micro-blog based on the specific examples, and to analyze its advantages and development dilemmas. Constructive comments, hope for the healthy development of microblogging play a positive role in the future.