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马街书会艺人的愿书演出具有既娱神、又娱人的双重属性。宗教性曲目具有突出的娱神特性,以程式化的演出为主要体现,与正向激励机制有内在联系;而演出禁忌则是负向激励机制作用的结果,有助于营造庄重的宗教性气氛。在世俗性曲目中,事主与观众的观念、行为及审美趣味发挥着主导作用,这是正向激励机制产生的结果,以娱人为第一选择;负向激励机制的影响则体现为曲目禁忌,即艺人必须在酬神娱神的总要求下,有条件地选择曲目。
Ma Street book artist’s wish book performance has both entertainment God, but entertainment dual attributes. Religious repertoire has salient appealing features, which are mainly embodied by the stylized performances and are intrinsically linked with the positive motivation mechanism. The performance taboo is the result of the negative incentive mechanism, which helps to create a solemn religious atmosphere . In secular repertoire, the concept, behavior and aesthetic taste of the victim and the audience play a leading role, which is the result of the positive incentive mechanism, taking entertainers as the first choice; the negative incentive mechanism is reflected in the taboo of the track, that is, The artist must conditionally choose the track under the general demand of the god of rewards.