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互联网技术的迅猛发展,使传播渠道发生实质性变化,移动终端成为传播资讯的主渠道。在这样的大背景下,各种类型的新闻APP层出不穷。相关研究显示,当下新闻资讯类APP使用率高达34.4%,在所有APP中位列第一;截至今年3月,主流新闻资讯APP的月均使用次数都已达到上亿级别。区域性媒体要稳固自身传播渠道、推进事业发展,更需要巩固主阵地、扩大
With the rapid development of Internet technology, substantial changes have taken place in the channels of communication, and mobile terminals have become the main channel for the dissemination of information. In this context, various types of news APP endless. Related research shows that the current news information APP utilization rate of 34.4%, ranked first in all APP; as of March this year, the mainstream news APP monthly average usage has reached hundreds of millions of levels. Regional media to stabilize their own channels of communication, promote career development, but also need to consolidate the main front, expand